From Fitness Empire to Plant Paradise: Will Gonzalez's Salinas' Serial Entrepreneur
- Juan Avila
- Jul 21
- 2 min read
I recently had Will Gonzalez in the studio to help him get set for his digital properties (website + social) as he embarks on his new business Lyfe Plants. It's a fantastic company that brings life to indoor spaces through expert plantscaping design and maintenance.
The Guy Behind the Plants
Will's not your typical business owner. At 37, he sold his first company, Swyft Fitness. A serial entrepreneur is what I think they call it, but that's not all he does...
Nope, he's not finished yet.
Through his coaching work (yes, his other job), he advises B2B service and product business owners, helping them scale and prepare for top-dollar exits. (I mean, I meant it when I said serial entrepreneur)
Outside of his business work, Will is a devoted husband and father of four who loves his family.
Why Will Needed Real Photos (Not Stock Junk)
When Will reached out about a branding shoot, he and I chatted ahead of time, and we planned a vision for what we wanted to present with his new endeavor.
We found some great shots of him in his apron with a trademark smile ready to show that he's prepared to make your space the zen garden of your dreams.
The Results: Ready to Roll
The photos speak for themselves. Will now has a solid library of professional images that tell his story without any BS. These pictures are becoming the foundation for:
Lyfe Plants website and social media presence
His coaching business marketing materials
Speaking gigs and networking events
Professional profiles across all platforms
What I love most is how these images capture Will's unique spot in the market. He's not just selling plants. He's selling transformation, backed by the street cred of someone who's built and successfully sold a business before.
Whether he's coaching entrepreneurs toward their next big exit or designing plant installations that transform dead office spaces, Will brings the same focus and expertise. The man doesn't half-ass anything.
A Great Story, and Magazine-Worthy Story - Entrepreneur of the Year
With the launch of his new business and a brand he's surely going to represent well, Will is set to take on the new frontier of his plant-based business.
I wish him well and think he'll be featured in magazines across Monterey County—and perhaps the world.
Watch out for this guy Will. He's pushing the envelope and going places—one green space at a time.
